Client
WEBSITE SEO • ORGANIC REVENUE GROWTH • TECHNICAL SEO • 2025
Scaled organic revenue 6.4× through technical SEO and content optimization.
PureHarvest Nutrition had invested heavily in paid advertising to grow its ecommerce business. While paid campaigns generated revenue, profitability remained tied to advertising budgets. The website received organic traffic, but most visitors landed on low-converting pages and rarely progressed toward a purchase. The objective wasn’t simply to increase rankings. The objective was to increase revenue directly attributable to organic search. Through technical SEO improvements, content optimization, category page enhancements, and conversion-focused SEO execution, we transformed organic search into one of the company’s most profitable acquisition channels.
PureHarvest Nutrition
Category
Health & Wellness Ecommerce
Engagement
SEO Revenue Growth Program
Timeline
Jan 2025 – Dec 2025
0
X
Organic Revenue Growth
+
0
Organic Traffic Growth
+
0
X
Conversion Rate Improvement
0
%
Page 1 Rankings
01 —the challange
Traffic existed. Revenue didn't.
The website already attracted thousands of monthly visitors through organic search. The problem was that most of those visitors weren’t converting into customers.
Several factors were limiting performance:
- Weak category page optimization
- Poor keyword targeting
- Technical SEO issues
- Thin content
- Weak internal linking
- Low conversion rates
The business didn’t need more visitors. The business needed more buyers.|
BEFORE GETSEOED
- Low organic revenue
- Poor category rankings
- Weak conversion performance
- Technical SEO limitations
- Underperforming content
- Heavy reliance on paid advertising
"Traffic wasn't our problem. We had visitors. The challenge was turning those visitors into customers."
— Ecommerce Director, PureHarvest Nutrition
The goal wasn’t to chase vanity metrics. The goal was revenue.
02 —The approach
Four workstreams, one revenue-focused SEO strategy.
Instead of focusing solely on rankings, every optimization was designed to improve revenue generation.
/01
Technical SEO Foundation
We strengthened the website’s technical infrastructure to improve crawlability, indexing, and user experience.
- Technical SEO audit
- Crawl error resolution
- Site speed optimization
- Core Web Vitals improvements
- Structured data implementation
/02
Revenue-Focused Keyword Strategy
Rather than targeting informational keywords alone, we prioritized keywords with commercial intent.
- Commercial keyword research
- Search intent mapping
- Competitor analysis
- Category opportunity analysis
/03
Content & Category Page Optimization
Product categories and high-value pages were rebuilt around customer intent and SEO best practices.
- Category page optimization
- Content expansion
- Metadata improvements
- Internal linking structure
/04
Conversion-Focused SEO
Traffic alone wasn’t enough. We aligned SEO improvements with conversion optimization principles.
- User journey analysis
- CTA improvements
- Content hierarchy refinement
- Trust signal optimization
03 —The result
Better traffic. Better buyers. Better revenue.
As technical issues were resolved, rankings improved. As rankings improved, traffic increased. As traffic quality improved, conversions accelerated. The result was an organic acquisition system capable of generating significant ecommerce revenue without increasing advertising spend.
0
X
Organic Revenue Growth
Organic search became one of the company's largest revenue channels.
+
0
Organic Traffic Growth
Substantial growth in qualified organic visitors.
+
0
X
Conversion Rate Improvement
More visitors completed purchases.
0
%
Page 1 Rankings
High-intent commercial keywords achieved first-page visibility.
“
“The biggest win wasn’t traffic. It was seeing organic search become one of our highest-performing revenue channels.”
PN
Ecommerce Director
PureHarvest Nutrition
04 —Deliverables & scope
What delivered.
A 12-month engagement focused on organic revenue growth and ecommerce SEO.
- Technical SEO
- Ecommerce SEO
- Keyword Research
- Content Optimization
- Category Page SEO
- Conversion Optimization
- Analytics & Reporting
- Comprehensive technical SEO audit
- Commercial keyword strategy
- Category page optimization
- Content enhancement program
- Internal linking framework
- Conversion-focused SEO improvements
- Performance tracking and reporting
- Monthly growth strategy reviews
Getting traffic but not enough revenue?
We’ll audit your website, technical SEO, content strategy, rankings, and conversion funnel to identify exactly where growth opportunities are being lost.