PrimeEdge Consulting had invested heavily in Facebook and Instagram advertising for lead generation, but the results were inconsistent. While campaigns generated inquiries, many leads lacked buying intent and rarely converted into sales opportunities. The sales team spent significant time filtering prospects instead of closing deals. The objective wasn’t simply to generate more leads. The objective was to generate more qualified leads at a lower acquisition cost. Through audience refinement, lead qualification improvements, funnel optimization, and creative testing, we transformed Meta Ads into the company’s most reliable lead generation channel.