Client
AMAZON PPC • LISTING OPTIMIZATION • CONVERSION GROWTH • 2025
Increased Amazon sales 3.7× by rewriting listings and rebuilding the advertising strategy.
The brand had already invested heavily in Amazon advertising but struggled with rising ACOS, stagnant sales, and weak conversion rates. Traffic was reaching the listings, but customers weren’t converting consistently.
Instead of increasing ad spend, we focused on fixing the two biggest bottlenecks: listing content and PPC structure.
By rebuilding the product pages and restructuring campaigns around buying intent, we transformed advertising from a cost center into a predictable growth engine.
Northwood Naturals
Category
Health & Wellnessc
Engagement
Amazon PPC & Listing Optimization
Timeline
Mar 2025 – Nov 2025
0
X
Sales Growth
+
0
ACOS Reduction
+
0
X
Conversion Rate Increase
0
%
Organic Visibility Growth
01 —the challange
Traffic wasn't the problem.
The brand was generating thousands of monthly visits through Amazon advertising. The problem was what happened after shoppers landed on the listing. The product pages lacked persuasive messaging, benefits were unclear, keyword targeting was weak, and advertising campaigns were sending traffic from dozens of irrelevant search terms. The account was spending aggressively while profitability continued to decline.
- High advertising spend
- Weak conversion rates
- Poor keyword targeting
- Generic product content
- Rising ACOS
- Low profitability
"We kept increasing budgets every month hoping sales would improve. Instead, our advertising costs kept rising while growth stayed flat."
— Director, Northwood Naturals
The goal wasn’t simply to generate more traffic. The goal was to improve how efficiently every visitor converted into a customer.
02 —The approach
Two major changes, one significant outcome.
After reviewing the account, we identified two primary opportunities:
Product pages were failing to convert.
PPC campaigns were targeting the wrong search intent.
Instead of adding complexity, we simplified the account and optimized every stage of the customer journey.
/01
Conversion-Focused Listing Rewrite
We rebuilt the listings from the ground up.Rather than focusing on product specifications, the new content focused on customer outcomes, buying motivations, and objections.
- Complete title optimization
- New bullet point structure
- Enhanced product descriptions
- SEO keyword integration
- Benefit-focused messaging
- Conversion optimization
/02
Amazon PPC Restructuring
The account contained overlapping campaigns, broad targeting, and significant keyword waste. We rebuilt campaign architecture around profitability.
- Sponsored Products restructuring
- Sponsored Brands optimization
- Search term analysis
- Negative keyword implementation
- Budget reallocation
- Bid optimization
/03
Keyword Expansion Strategy
We identified profitable search terms competitors were ranking for but the brand had never targeted.
- Competitor keyword research
- Long-tail keyword discovery
- Ranking opportunity analysis
- Search volume evaluation
/04
Ongoing Optimization
Every week, we reviewed:
- Search terms
- Conversion rates
- ACOS trends
- Keyword performance
- Advertising profitability
03 —The result
Better content. Better advertising. Better economics.
As conversion rates improved, advertising became significantly more efficient. As PPC efficiency improved, profitability increased. As profitability increased, we could scale budgets confidently. The result wasn’t just more sales. The result was a healthier Amazon business.
0
X
Sales Growth
Revenue increased substantially without requiring excessive budget expansion.
+
0
ACOS Reduction
Campaign restructuring eliminated waste and improved advertising efficiency.
+
0
X
Conversion Rate Increase
Optimized content transformed more visitors into customers.
0
%
Organic Visibility Growth
Improved sales velocity and listing relevance strengthened organic rankings.
“
“The biggest surprise wasn’t the increase in sales. It was how much more efficient everything became. We spent less to acquire customers while generating significantly more revenue.”
N&N
Ecommerce Manager
Northwood Naturals
04 —Deliverables & scope
What delivered.
An 8-month engagement focused on Amazon conversion optimization and advertising performance.
- Amazon PPC Management
- Amazon Listing Optimization
- Amazon SEO
- Keyword Research
- Conversion Optimization
- Advertising Analytics
- Performance Reporting
- Complete PPC audit and restructuring
- Keyword targeting strategy overhaul
- Listing title optimization
- Bullet point and description rewrite
- Backend search term optimization
- Sponsored Products optimization
- Sponsored Brands campaign management
- Weekly performance reviews and scaling roadmap
Getting traffic but not enough sales?
Most Amazon accounts don’t have a traffic problem. They have a conversion problem. We’ll audit your listings, advertising campaigns, keyword strategy, and profitability to identify exactly where growth is being lost.