Elite Home Solutions

Generated 1,247 qualified leads in just six months while reducing cost per lead by 49%.

Elite Home Solutions operated in one of the most competitive local service markets. The business had a strong reputation, positive customer reviews, and a proven sales process, yet lead generation remained inconsistent. Google Ads campaigns were generating traffic, but most inquiries were either unqualified or unlikely to convert. The objective wasn’t simply to generate more leads. The objective was to generate more qualified leads from customers actively searching for the services the business provided. By rebuilding the campaign structure, improving targeting, implementing advanced tracking, and optimizing landing pages, we transformed Google Ads into the company’s primary customer acquisition channel.

Client

Home Improvement Services

Engagement

Google Ads Lead Generation

Timeline

Apr 2025 – Oct 2025

X

Qualified Leads Generated

+

Cost Per Lead Reduction

+

X

Conversion Rate Growth

%

ROAS Improvement

01 —the challange

Traffic wasn't the issue. Lead quality was.

The company had been investing in Google Ads for over two years. While traffic numbers looked healthy, the sales team spent significant time following up with prospects who had little intention of purchasing. The account suffered from several common issues:

Broad keyword targeting
Weak local intent signals
Poor lead qualification
Limited conversion tracking
Generic landing pages
Inefficient budget allocation

The business needed fewer clicks and more serious buyers.

"We were getting inquiries, but most weren't the type of customers we wanted. Our team spent more time filtering leads than selling."

— Owner, Elite Home Solutions

The challenge wasn’t generating attention. The challenge was generating opportunities that converted into revenue.

02 —The approach

Four workstreams, one lead generation system.

We rebuilt the acquisition process from keyword targeting to lead qualification.

/01

Local Search Strategy

We refined campaign targeting around local service intent and high-converting search behavior.

Local keyword research
Service-area targeting
Competitor analysis
Search intent mapping

/02

Campaign Restructuring

Campaigns were organized around individual services and buyer intent.

Campaign segmentation
Ad group restructuring
Budget prioritization
Match type optimization

/03

Landing Page Optimization

We aligned landing pages with search intent and simplified the conversion process.

Landing page recommendations
CTA optimization
Form improvements
Mobile UX enhancements

/04

Conversion Tracking & Reporting

We implemented complete visibility into every lead source.

Call tracking
Form tracking
GA4 setup
Attribution reporting

03 —The result

Better targeting. Better leads. Better growth.

As search targeting improved, lead quality increased. As lead quality improved, conversion rates climbed. As conversion rates improved, acquisition costs declined. The result was a predictable lead generation system capable of supporting long-term growth.

X

Qualified Leads Generated

High-intent prospects delivered directly to the sales team.

+

Cost Per Lead Reduction

Advertising became significantly more cost-efficient.

+

X

Conversion Rate Growth

Landing page and targeting improvements drove stronger results.

%

ROAS Improvement

Campaigns generated measurable business growth.

“

“The biggest difference wasn’t the number of leads. It was the quality. We started speaking with customers who were genuinely ready to move forward.”

E&S

Owner