Luxe Botanica had built a strong direct-to-consumer brand and was generating consistent sales through Facebook and Instagram advertising. However, growth had stalled. Advertising costs continued rising, customer acquisition became increasingly expensive, and campaign performance fluctuated significantly month to month. The business had already validated demand. The challenge was creating a Meta Ads system capable of scaling revenue without sacrificing profitability. Through systematic creative testing, audience refinement, funnel optimization, and campaign restructuring, we transformed Meta Ads into the brand’s most profitable acquisition channel.