Velora Living had already established a strong product line and loyal customer base. However, customer acquisition through Facebook and Instagram had become increasingly expensive. Advertising performance was inconsistent, creatives were fatigued, and scaling campaigns often led to declining returns. The goal wasn’t simply to spend more. The goal was to create a Meta Ads system capable of acquiring customers profitably at scale. Through audience refinement, creative testing, funnel optimization, and campaign restructuring, we transformed Meta Ads into the brand’s highest-performing growth channel.