Client
GOOGLE SHOPPING • PERFORMANCE MAX • ECOMMERCE GROWTH • 2025
Reduced cost per acquisition by 58% while scaling ecommerce revenue 4.4×.
Nordic Organics had built a strong ecommerce presence with a growing product catalog, but revenue growth had started to plateau. Advertising costs were increasing month after month while Shopping campaigns delivered inconsistent results. Performance Max campaigns lacked structure, the product feed wasn’t optimized, and valuable budget was being spent on low-performing products. The objective wasn’t simply to increase sales. The objective was to create a scalable acquisition system capable of growing revenue while improving profitability.
Nordic Organics
Category
Health & Wellness Ecommerce
Engagement
Google Shopping & Performance Max Management
Timeline
Feb 2025 – Dec 2025
0
X
Revenue Growth
+
0
CPA Reduction
+
0
X
ROAS Improvement
0
%
Conversion Growth
01 —the challange
More products. More spend. Same results.
Despite expanding the catalog and increasing advertising budgets, overall efficiency continued declining. Shopping campaigns lacked optimization, product data was incomplete, and Google’s automation systems weren’t receiving the quality signals required for effective scaling. Several issues were limiting growth:
- Poor product feed quality
- Weak campaign segmentation
- Rising acquisition costs
- Underperforming Performance Max campaigns
- Low ROAS
- Inefficient budget allocation
The account needed structure before it could scale.
"We were increasing budgets every month but revenue wasn't growing at the same pace. We knew there was a significant efficiency problem."
— Ecommerce Director, Nordic Organics
02 —The approach
Four workstreams, one profitable growth system.
We rebuilt the entire Google Shopping ecosystem around data quality, campaign structure, and profitability.
/01
Product Feed Optimization
The product feed became the foundation of campaign performance.
- Product title optimization
- Feed enrichment
- Product categorization
- Attribute enhancement
- Merchant Center improvements
/02
Shopping Campaign Restructure
Campaigns were rebuilt around product profitability and category performance.
- Product segmentation
- Margin-based bidding
- Campaign prioritization
- Budget allocation
/03
Performance Max Optimization
We restructured Performance Max campaigns to provide stronger audience signals and better asset quality.
- Audience signal creation
- Asset group optimization
- Creative improvements
- Product grouping
/04
Tracking & Attribution Improvements
Accurate data was essential for scaling decisions.
- Enhanced conversions
- GA4 integration
- Revenue tracking
- Attribution improvements
03 —The result
Better data. Better campaigns. Better economics.
As feed quality improved, Shopping visibility increased. As campaign structure improved, acquisition costs declined. As profitability improved, budgets scaled confidently. The result was sustainable ecommerce growth built on stronger fundamentals.
0
X
Revenue Growth
Monthly ecommerce revenue increased more than fourfold.
+
0
CPA Reduction
Customer acquisition became significantly more efficient.
+
0
X
ROAS Improvement
Advertising generated substantially more revenue per dollar spent.
0
%
Conversion Growth
Better traffic quality improved overall sales performance.
“
“The transformation wasn’t just in revenue. It was in profitability. We finally had campaigns we could confidently scale.”
N&O
Ecommerce Director
Nordic Organics
04 —Deliverables & scope
What delivered.
A 10-month engagement focused on Shopping Ads, Performance Max optimization, and ecommerce scaling.
- Google Shopping Ads
- Performance Max Management
- Merchant Center Optimization
- Feed Management
- Conversion Tracking
- ROAS Optimization
- Analytics & Reporting
- Complete Merchant Center audit
- Product feed optimization
- Shopping campaign restructuring
- Performance Max optimization
- Audience signal development
- Enhanced conversion tracking
- ROAS monitoring and optimization
- Monthly growth strategy reviews
Running Shopping campaigns but struggling to scale profitably?
We’ll audit your Merchant Center, product feed, campaign structure, and Performance Max setup to identify exactly where growth opportunities exist.