Client
AMAZON SEO • PPC • CREATIVE OPTIMIZATION • 2025
Grew Luna & Cedar's Amazon revenue 4.8x by improving rankings, conversion rates, and advertising efficiency.
Luna & Cedar had a premium product line and excellent customer reviews, but struggled to gain visibility in a highly competitive Amazon category. Organic rankings were inconsistent, advertising costs continued to rise, and the product listings failed to communicate the brand’s value effectively.
We rebuilt the entire Amazon growth system through SEO optimization, premium listing creatives, A+ Content, storefront improvements, and PPC restructuring — transforming Amazon into a predictable and scalable revenue channel.
Luna & Cedar
Category
Home Fragrance & Lifestyle
Engagement
Full-Service Amazon Growth Program
Timeline
Jan 2025 – Dec 2025
0
X
Revenue growth
+
0
Keyword Positions Improved
+
0
X
Organic Sales Growth
0
%
ACOS Reduction
01 —the challange
Invisible for the searches that actually mattered.
Despite offering premium home fragrance products and maintaining strong customer satisfaction, Luna & Cedar wasn’t appearing consistently for the keywords customers were actively searching. The listings lacked keyword depth, visual storytelling was weak, and advertising campaigns were spending aggressively without a clear ranking strategy. The result was a business overly dependent on advertising while missing significant organic revenue opportunities. Two familiar problems emerged:
- Limited keyword indexing
- Weak organic visibility
- Inconsistent category rankings
- Low click-through rates
- Underperforming creatives
- Increasing advertising costs
The brief was clear:
Build a sustainable Amazon growth engine where SEO, conversion optimization, and advertising work together to drive long-term revenue growth.
"We knew our products were loved by customers. The challenge was making sure enough customers could actually find them."
— Founder, Luna & Cedar
We started where every successful Amazon growth strategy begins — understanding search intent, competitor positioning, keyword opportunities, and listing performance. Before changing a single campaign, we mapped the entire category and identified where the brand could realistically win.
02 —The approach
Five workstreams, one compounding growth engine.
We built the growth program around five interconnected workstreams, each designed to improve visibility, conversion rates, and advertising efficiency simultaneously.
/01
Amazon SEO & Keyword Research
We mapped the complete keyword landscape and grouped opportunities by search intent, competition, and revenue potential.
- Primary keyword research
- Competitor keyword analysis
- Long-tail opportunity mapping
- Backend keyword strategy
/02
Listing Optimization
We transformed the product pages into premium shopping experiences designed to educate and convert.
- SEO title optimization
- Bullet point restructuring
- Product description optimization
- Backend search term enhancement
/03
Creative & A+ Content
We transformed the product pages into premium shopping experiences designed to educate and convert.
- Infographic design
- Lifestyle imagery
- Feature comparison modules
- Premium A+ Content
/04
Amazon PPC Optimization
Campaigns were restructured around profitability and keyword ownership.
- Sponsored Products optimization
- Sponsored Brands campaigns
- Search term harvesting
- ACOS reduction strategy
03 —The result
Rankings that compound, not spike.
The objective wasn’t temporary ranking gains. The objective was to create a sustainable Amazon growth system capable of improving visibility, conversion rates, and profitability month after month. As keyword rankings improved, organic traffic increased. As product pages converted better, advertising became more efficient. As advertising improved, sales velocity accelerated. The result was growth that compounded rather than fluctuated.
0
X
Revenue growth
Amazon revenue increased 4.8× within 12 months.
+
0
Keyword Positions Improved
Hundreds of high-intent keywords moved into stronger ranking positions across the category.
+
0
X
Organic Sales Growth
Organic traffic became one of the brand's largest revenue drivers.
0
%
ACOS Reduction
Advertising efficiency improved significantly through campaign restructuring and keyword optimization.
“
“For the first time, we could clearly identify which keywords we owned, understand which campaigns were truly profitable, and see how every optimization contributed to revenue growth. Amazon went from being unpredictable to becoming our fastest-growing sales channel.”
L&C
Founder
Luna & Cedar
04 —Deliverables & scope
What delivered.
A 12-month engagement involving strategy, SEO, creative production, storefront optimization, and advertising management.
- Amazon SEO
- Amazon PPC
- Listing Optimization
- Premium A+ Content
- Storefront Design
- Creative Design
- Conversion Optimization
- Account Management
- Comprehensive Amazon SEO audit and keyword opportunity analysis
- Competitor benchmarking and category positioning research
- Listing optimization across titles, bullets, descriptions, and backend search terms
- Premium A+ Content strategy, design, and implementation
- Amazon listing image redesign and infographic creation
- Amazon Storefront design and optimization
- Sponsored Products and Sponsored Brands management
- Monthly reporting, ranking reviews, and growth strategy sessions
Spending on Amazon without knowing what's actually driving growth?
We’ll audit your rankings, listings, advertising, creatives, and conversion opportunities to uncover exactly where your biggest wins are hiding.